In It For The Long Haul
Whether you sell digital items instantly or services that may take months or years to perform, marketing should be a long term strategy for any company big or small. Small businesses especially tend to push marketing off in favor of more instant gratification work such as sales and business development, but marketing is the top of the business funnel and should not be neglected. By collecting and analyzing your data as I mentioned in a previous blog post, marketing doesn’t have to be expensive. In fact, working making your marketing more efficient can really help save you money and reach more clients in your target market.